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social media strategist Jennifer Van Grove posted a great blog article yesterday about using Twitter for business, including some pretty clear examples of do’s and don’ts for using the popular micro-blogging tool on behalf of your company/brand…  what jumped out at me was her recommendation to use Twitter as a way to make yourself/your company more accessible: “get on Twitter, talk about being on Twitter, and use Twitter everyday to merge the personal and professional. What you’re eating for lunch matters just as much as the next big story you’re about to break because it shows depth, makes you human, dynamic, and easy to relate to.”  even before reading Jenn’s post, I’d stopped following one person and chose not to follow another on Twitter for similar reasons: one had over 1,500 followers but was only following 2 people — no @replies in their timeline — which just struck me as being very conceited and inaccessible; another had literally thousands of followers and was actually following thousands back, but they’d still set their profile to disable @replies, so there was no real interaction w/their followers, just “push” info from this person (kinda defeats the whole purpose of following back, doesn’t it, unless they’re more concerned w/appearance than substance, which is completely plausible, especially in this particular case)…

what do YOU think?  do you use social media (like Twitter) or blog for your business?  do you think you can (or even should) keep personal and professional image/brand separate? (if you don’t understand what I mean by “personal brand,” you really need to read Fast Company‘s archived article “The Brand Called You” by Tom Peters — I still have a hard copy in my file of articles worth keeping)  if you take the approach of merging business and personal, have you experienced any backlash from that?  have you changed your approach to social media and/or blogging — either from segregated to merged or vice-versa — and why?  I’d love to know what you think!

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